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Luxury Fashion Branding: Trends, Tactics, Techniques by Uche Okonkwo

Luxury Fashion Branding: Trends, Tactics, Techniques Uche Okonkwo ebook
Page: 353
Publisher:
Format: pdf
ISBN: 0230521673, 9780230590885

"Luxury is a necessity that begins where necessity ends." These words, spoken by Gabrielle Coco Chanel in the early twentieth century, remain as true as ever in our current society. Click for Luxury Fashion Branding: Trends, Tactics, TechniquesBy Uche Okonkwo on the international level” -Lieran Stubbings, Director, Global Luxury Forum. Luxury Fashion Branding: Trends, Tactics, TechniquesBy Uche Okonkwo Luxury Fashion Branding: Trends, Tactics, TechniquesBy Uche Okonkwo. €�Luxury is a necessity that begins where necessity ends.” These words, spoken by Gabrielle Coco Chanel in the early twentieth century, remain as true as ever in our current society. ISBN13: 9780230521674Condition: NEWNotes: Brand New from Publisher. Luxury Fashion Branding: Trends, Tactics, TechniquesBy Uche Okonkwo. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. Related to this topic, I found a book called "Luxury Fashion Branding: Trends, Tactics, and Techniques" by Uché Okonkwo that I believe could be a useful research tool when writing the paper. Okonkwo U (2007) Luxury Fashion Branding: Trends, Tactics, Techniques. Product DescriptionLuxury is a necessity that begins where necessity. Luxury Fashion Branding: Trends, Tactics, Techniques. Interviewed Uche Okonkwo who wrote Luxury Fashion Branding - Trends, Tactics, Techniques. €�Although the subtitle of this book is Trends, Tactics, Techniques, there's a whole lot more than that. Luxury Fashion Branding: Trends, Tactics, Techniques - Google Books Luxury Fashion Branding is the groundbreaking first book of its kind that addresses the business of luxury fashion from a. It's meant to be a bible of sorts for those working in the luxury trade. [2] http://www.luxe-mag.com/fr/livre/ Voir aussi Luxury, Fashion, Branding Trends-Tactics and Techniques du même auteur. Euromonitor International (2011) Global luxury goods overview, June 2011. [1] http://www.luxe-etc.com/fr/index.php/events/.